There is no denying that real estate is a good business investment. One of the popular methods is wholesaling homes but not everyone knows how highly lucrative this can be that require little if not, no investment at all. This kind of trade is also known as “flipping property”.What you need to understand is the nature of the business. Search for a property that is sold at a lower price. You have to look and know how to grab the opportunity before others do. So it is important that there is a real estate investor willing to buy the property from you when you have found what you are looking for.Main objective is to find the owner who wants to sell a home at a discounted price. These types of people are called “motivated seller”. These sellers are motivated to sell for a various reasons – divorce, relocation, sickness, or death – and they are in dire need to sell their house fast; therefore, the big discount.When you have successfully found a motivated seller, the next step is to put yourself as a motivated buyer but not as a newlywed who is searching for a dream house but another real estate investor. you will have to anticipate a competitive price as a buyer but you also have to know that renovations are needed if you want the house sold at a a higher price.If you are the person that is between the seller and the buyer and are wholesaling homes for profit – you are called the “matchmaker”. You don’t need money to make this work. all you have to do as a matchmaker is to simple collect revenue from the buyer – the one you assisted to find that great investment opportunity – at the end of the closing sale.Your customer in the business of wholesaling homes is two-fold: the seller and the buyer. This sets you in a distinctive position, but bear in mind that real profit comes from the buyer – so he is your “true” customer.Your everyday objective as a house flipper is to build relationships that will help you find properties with highly motivated sellers. You must have a constant look out with your employers, if there are, for these opportunities everyday. Always be in contact with the seller and make them understand the goal of helping them sell the property as soon as possible. After doing this, this is where you come in as a matchmaker by getting your seller and buyer to meet and hope both parties can strike a good deal. On one fine day, you are sure to witness a real estate sell out where you can collect a nice profit.Bear in mind to always create the idea of having a win-win situation in negotiating a deal. To make a good profit, you have to put yourself in the seller’s shoes. Wholesaling homes requires you to be a remarkable negotiator. You have to come up with your own price – but never all the way – or use a higher authority to make them feel you took the risk for them. However you want to do it, a win-win atmosphere is a sure way to have a flourishing path in your negotiating career.